Awards
D&AD Nomination.
One Show Finalist | Intellectual property.
Cannes Silver Lion | PR.
Cannes Bronze | Mobile.
Cannes Bronze | Cyber.
AWARD Silver | Digital - DM.
AWARD Bronze | Digital - Social media.
AWARD Bronze | Promo - Best use of social media.
AWARD Bronze | Best use of digital.
AWARD Bronze | Emerging digital.
Webby's Honoree | Integrated mobile experience.
Webby's Nominee | Mobile marketing.
Webby's Nominee | Online innovation.
Spikes Asia Silver | Direct.
Spikes Asia Bronze | PR. 
LIAA Finalist | The New.
LIAA Finalist | Non Traditional.
ANDY Awards Silver | Creative technology.
IAB showcase | Winner
New York Festivals Silver | Avant garde.
New York Festivals Silver | Interactive tools.
ADNEWS - Digital campaign of the year.

Campaign overview
Durex were a distant second behind category leader Ansell. But despite their extremely low brand awareness Durex possessed a competitive advantage through more innovative products. We needed to demonstrate this in a way that would capture the attention of our audience.

So we designed and created Fundawear – a range of his and her underwear using dedicated technology to communicate touch over the Internet for the first time.

Using an iPhone application, a signal is sent via a real time server to their partner’s smartphone and transferred to touch-actuators inside underwear garments.

Whilst Skype allows couples to stay in contact, Fundawear actually lets them experience intimate touch. This ground-breaking innovation generated a staggering amount of free media enabling us to firmly position Durex as the most innovative brand in the category.

Campaign stats
10k+ articles written worldwide.
7m video views.
20k unique tweets.