Awards
Adfest Silver Lotus | Online video
Art Directors Club New York Merit | Viral video
Webby Awards Honoree | Online campaigns
Spikes Asia Bronze | Film
IAB Showcase | Winner
Campaign overview
Everyone thinks that a DSLR is the camera they should buy when they want to take better quality photos. Makes sense right? All the pros use them. But people who buy professional cameras and can’t use them only look like losers. And with compact camera technology catching up to the quality of DSLR’s there was no need to look like a loser anymore. We knew the truth, we just needed to show everyone.
Campaign stats
Picked up by 128 blogs worldwide
1.6m views in 4 days
3.5m YouTube views overall
268,000 Facebook shares