Awards
Gold Effie | Return on Investment
Gold Effie | Other consumer goods

Campaign overview
It’s not easy moving a car brand from #6 to number #3. Not only has this simple, emotive rebrand campaign driven new product consideration it has dramatically reversed declining sales - breaking Mitsubishi’s all time record in 2018. The campaign deservedly won two Gold Effies in the highly coveted ‘Return On investment’ category and the ‘Other consumer goods’ category. Mitsubishi - Built for the time of your life.