Together with Virgin Mobile we launched a major integrated rebrand campaign entitled ‘Making mobile better’. We enlisted the support of US actress, comedian and star of Glee, Jane Lynch, to front the campaign. In a series of commercials and content we demonstrated the tangible ways Virgin Mobile is making the mobile experience better. Even aiming to transform our silliest mobile behaviours into a force for good with an innovative brand promotion #mealforameal. The campaign launched with a 60-second online content piece and was backed up in all channels.