Built for the time of your life, Mitsubishi

Awards
Gold Effie | Return on Investment
Gold Effie | Other consumer goods

Campaign overview
It’s not easy moving a car brand from #6 to #3. Not only has this simple but emotive campaign platform driven new product consideration, but it has also dramatically reversed declining sales - breaking Mitsubishi’s record in 2018. The campaign deservedly won two Gold Effies in the highly coveted ‘Return on Investment’ category and the ‘Other consumer goods’ category. Mitsubishi - Built for the time of your life.