Creative Director | Writer

After finishing a degree in abnormal psychology, I began my career in advertising. It proved to be the perfect training for many achievements built on unconventional thinking. I now have over twenty years’ experience and in that time I have achieved many business and creative goals:

Created and built underwear that conveyed touch over the internet for Durex. Recovering the brands #1 position from Ansell.
Sold virtual patches of sky on Royal Flying Doctor's routes to raise money for the organisation. Building a new, younger donation audience for the future.
Rebranded Mitsubishi Cars moving the brand from number 6 to number 3 in the Australian market and breaking the all-time sales record in 2018.
Helped Virgin Mobile turn food pics on social media into real meals for people in need. Showing the brands intention, Making Mobile Better, rather than just telling people.
Gamified Virgin Mobile's loyalty programme so that any telco users could play – Game of Phones. Achieving record sign ups.
Achieved 2m+ views on YouTube in under 5 days for Sony mid-sized cameras. Clearly demonstrating to the market that DSLR cameras were not the #1 choice and raising sales dramatically - DSLR Dummies.
Won over 70 times at the world's most prestigious award shows.

I have also worked at some of Australia's best creative agencies and have had the privilege of being a juror at AWARD, Spikes Asia and the Brisbane Art Directors. I bring a unique combination of creative experience, team leadership and temperament to the table and I consider every day an opportunity to help my teams grow and create better work. I look forward to meeting you.