Hi, I’m CJ. A proven creative director and writer with two decades of experience helping agencies and brands turn commercial problems into ideas people notice, understand, and act on. My strength lies in finding the real problem quickly, shaping a clear, compelling idea, selling it well, and leading teams calmly to ensure the very best production.

Here’s a snapshot of my career highlights:

• Led integrated campaigns that moved Mitsubishi from #6 to #3 in the Australian automotive market, breaking all sales records and winning multiple EFFIE Awards.

• Transformed EOFY into eBay’s ‘Hump Month Sale’, creating a distinctive retail platform that drove significant sales results.

• Helped grow Virgin Mobile's market share by turning social engagement into real-world action, converting food posts into meals for people in need.

• Built a younger, future-focused donor base for the Royal Flying Doctor Service through the sale of virtual patches of sky along its flight paths.

• Drove significant sales growth for Sony's mid-sized camera range through a campaign that generated more than 2 million YouTube views in three days.                                                                      
• Helped return Durex to category leadership through a world-first product innovation that redefined how the brand demonstrated intimacy.

If you’re looking for a senior creative leader who helps agencies and brands get to better work faster, I’d love to talk.