Campaign Overview:

In this cheeky launch campaign, we teamed up with Sam Kekovich, the unofficial face of Australian lamb and our one and only Lambassador. The connection with Sam and MLA was used to signal the quality of the pizzas to the market. Sam and Lamb pizzas are an Aussie classic we aimed to make accessible to all generations – from Zoomers to Boomers. In the wise words of Sam: ‘Put down your Poke Bowls Australia and pick up a pizza. It’s lamb for all!’