Awards
Award Finalist  | Radio
ADMA Bronze  | Copywriting

Campaign overview
End of Financial Year is the second biggest moment in the retail calendar, so we decided to take a fresh, disruptive approach to our sale. Australians love the idea of Hump Day, Wednesday, half way through the working week. So why not turn June into Hump Month? You've made it halfway through the year, you've earned a great deal! So go on, treat yourself.