Jägermeister’s taste is polarising.
It’s not for everyone.
And when it came to their promotions…
… it seemed no one really had a thirst for that either with entries at an all time low.
Our brief was to create a new promo around a Jäger inspired home bar as the major prize and we were specifically asked to make entry as easy as possible.
So, what did we do?
We made it hard.
Introducing Frank Künster - Legendary bouncer from Berlin’s nightclub scene. To enter this promo, you had to first get past Frank.
We asked: Are you cool enough to enter?
Then we let Frank decide.